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CREATIVE DIRECTION
As the creative director for fashion photo and video shoots, I thrived on creating visual narratives that captivated audiences. With a keen eye for aesthetics and a deep understanding of brand identity, I curated each project to convey a distinct message and evoke emotion. Collaborating closely with photographers, stylists, and models, I ensured every aspect of the production reflected the essence of the brand while pushing creative boundaries to deliver compelling and memorable content.
STORE 5a Fall Fashion Campaign
Editorial Videos
Editorial Photos
Mood Board
Project Director: Bridget Zhang
Photographer/Videographer: Mateli Graves
Stylist: Cece Swingle
Model: Sasha Lee & Rachel Luree
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