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CREATIVE DIRECTION

As the creative director for fashion photo and video shoots, I thrived on creating visual narratives that captivated audiences. With a keen eye for aesthetics and a deep understanding of brand identity, I curated each project to convey a distinct message and evoke emotion. Collaborating closely with photographers, stylists, and models, I ensured every aspect of the production reflected the essence of the brand while pushing creative boundaries to deliver compelling and memorable content.

STORE 5a Fall Fashion Campaign

Editorial Videos

Editorial Photos

Mood Board

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Project Director: Bridget Zhang

Photographer/Videographer: Mateli Graves

Stylist: Cece Swingle

Model: Sasha Lee & Rachel Luree

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